1785
FROM LUXURY EMPIRE TO ART ELITE: STAR DESIGNER LEON VERRES CONQUERS THE ART WORLD
2025 - the year the art world shakes up! Star designer Leon Verres, known for his revolutionary luxury objects, takes his destiny in a new direction and reveals his true passion: art! After more than two decades of persuasion by famous artists, renowned art journalists and influential gallery owners, Leon Verres finally follows the call of his heart. Countless offers worth millions from his elite clientele, who have coveted his works for years, have so far bounced off his unwavering will. But on Christmas 2024, the unthinkable happened - Leon Verres was persuaded to open the next great chapter in his story.
LEON VERRES: A REVELATION FOR THE WORLD
"Art has always been my inner fire, since the days of my childhood. But life is a clever architect of destiny and led me down a different path: into the world of ultimate luxury. Over the past 25 years, my relentless passion has led me to create iconic masterpieces - from the legendary Credit Card Dresses to the iconic $3.75 million bottle of Billionaire Vodka. Each of these objects was far more than luxury - they were sculptures of vision, ambition and bold creativity. But my greatest triumph was that the success of these creations gave me the freedom to pursue my true calling: art! And now my time has come. Or, in the immortal words of Maximus Decimus Meridius: WHAT WE DO IN LIFE ECHOES IN ETERNITY!"
2025 – THE UNVEILING OF A SECRET
In his spectacular, luxurious warehouse, which houses hundreds of breathtaking works of art, a grand plan is taking shape: 2025 will be the year that Leon Verres presents his art in an unveiling the likes of which the world has never seen.
THE $5 MILLION ARTWORK "1785"
It is the most spectacular art sensation of the year - maybe even the decade! Leon Verres takes the art world to a new level and presents his legendary masterpiece: "1785". Undoubtedly the crown jewel of his collection. In 1785, a symbol was born that the world would never let go of: the dollar. Not just a currency - a myth. An idea. A quiet, cold flap of wings that became the loudest voice on the planet. And this is precisely where Leon Verres' work comes in.
“1785” is not a painting. Not a sculpture. It is an oracle. A monument of meaning and contradiction, created on the fault line between wealth and ruin. With “1785”, Leon Verres elevates a single, glowing sign - the sign of the dollar - to a universal metaphor: for greed and glamour, for illusion and ideology, for progress, exploitation and redemption.
It makes the invisible visible. The seemingly profane - sacred. And the sacred disarmingly human. Here, the dollar is exposed: not as a medium of exchange, but as an icon of a belief system that has built empires, enslaved peoples and sold dreams. Here, Verres tears the veil between the gloss of the surface and the darkness behind it.
“1785” is an altar of ambivalence. It is the cry of an era hidden behind golden facades. It is the revolution - wrapped in velvet. It is the moment of realization: for centuries we have been worshipping a piece of printed paper. But Verres does not do the obvious. He does not condemn - he reveals. He doesn't raise his index finger - he lifts the veil. “1785” is the legacy of a time that still governs us today. It is art that does not hang on the wall - but explodes in our consciousness. And perhaps - quite possibly - it is not just a work. But a prophecy.
This iconic work is already electrifying the elite of art collectors. Bids have soared to dizzying heights, with the current high bid at an incredible $5 million.
No filters. No photo manipulation.
No AI. Just real life!
Dimensions: 150 x 100 cm
THE HUNT IS ON: WHO CAN FIND "1785"?
And this is only the beginning! This unveiling is no ordinary exhibition, no sterile gallery presentation - that would be far too normal for Verres. Instead, it marks the beginning of an epic world tour, the likes of which the art world has never seen. In each city, in Germany, in Europe and around the globe, "1785" will be hidden in a secret location, to be discovered by the most astute.
The clues? Mysterious, ingenious, full of surprises! Every day, Leon Verres will post coded messages on Instagram to guide the hunters. But "1785" will also appear on YouTube - hidden in music videos, exclusive specials with famous influencers and spectacular events. Together with TV and radio stations, leading social media brands and selected partners, a global puzzle frenzy will be unleashed. Millions will speculate, puzzle and share the excitement - but only one person in each city will be the first to find the artwork. The hunt will be accompanied by the epic song '1785' - written and produced by none other than Leon Verres. A real smash hit that is already causing goosebumps and electrifying the scene. Can you hear it? For now, exclusively on Leon Verres' official website - where icons are made.
And the prize? A luxury weekend of superlatives - in an exclusive location, with unforgettable experiences, with Leon Verres himself, and as a parting gift, an ultra-precious gift: the limited edition "1785" box containing the original dollar bill signed by Leon Verres. This work of art will only be available in selected galleries worldwide.
The hunt for "1785" will begin in Germany, followed by Austria and Switzerland. A global explosion of art that inspires.
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